Back in my University days, I was a dirty behaviourist. Think Pavlov’s Dogs & Skinner’s Boxes. Behaviourism was the most hard-nosed and hard-hearted of approaches to Psychology.

There’s an old Slavoj Žižek joke I quite enjoy. A man is driving a woman home after a first date (swap or change genders as you like). The woman, smitten, says to the man: “Would you like to come up and join me for some tea?”

How do you manage people who are resistant, reluctant, or cynical of a new and potentially embarassing approach to training?